Predict your customers’ behaviour through our innovative, Al-powered platform.
POP is revolutionising how brands understand and optimise their packaging strategies.
Utilising cutting-edge heat mapping technology and sophisticated consumer behaviour insights, POP scans your brand's packaging to provide comprehensive scores on four crucial metrics:
- Focus
- Clarity
- Cognitive Demand
- Engagement
Testing packaging designs using POP allows brands to identify optimal designs more efficiently, reducing the need for costly trial-and-error methods and minimising potential losses associated with ineffective packaging.
- Remove subjectivity
- Make informed design decisions
Science-backed behavioural insights, attention analytics, and engagement metrics that enable you to see your packaging through the eyes of your audience, against industry benchmarks and competitors.
Recieve clear recommendations on how to optimise and increase standout and impact at point of purchase.
- Compare your pack against competitors
- Includes recommendations from brand and packaging experts
Package start from £350 exc. VAT
Evaluate
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Expert
No. of packs tested
Heatmapping
Focus
Clarity
Cognitive Demand
Engagement
Time Spent
% Seen
Start Attention
End Attention
Report Pdf
Recommendations
1hr Online Consultation
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Trusted by leading brands